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Short-listed for the 2015 Financial Times and McKinsey Business Book of the Year
A Wall Street Journal Best Business Book of 2015
A Best Business Book of the Year, Forbes Magazine
A Times of London Book of the Week
Best Narrative Business Book of 2015 by Strategy+Business
In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.
Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.
- Sales Rank: #357044 in Books
- Published on: 2015-05-26
- Released on: 2015-05-26
- Original language: English
- Number of items: 1
- Dimensions: 9.45" h x 1.08" w x 6.36" l, .0 pounds
- Binding: Hardcover
- 288 pages
Review
“In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a post-doctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away.” ―David Pogue, Author of POGUE'S BASICS and founder of Yahootech.com
“In LOSING THE SIGNAL, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the Blackberry, a communication device so innovative and addictive that it was known, among aficionados, as a Crackberry. It's a tale of rivalries, jealousies and missed opportunities. You won't be able to put it down.” ―William Cohan, author of HOUSE OF CARDS: A Tale of Hubris and Wretched Excess on Wall Street and MONEY AND POWER: How Goldman Sachs Came to Rule the World
For every winner...disruption brings a loser, and few lost bigger than the once-ubiquitous BlackBerry. The authors show how easily even the strongest brands can fail by underestimating their competitors. “Losing the Signal" is a good old-fashioned insider's business narrative, the kind we don't see enough of these days, and it should scare the pants off most CEOs." - The Wall Street Journal
“Losing the Signal tells of the marriage and divorce of Mike Lazaridis and Jim Balsillie, how two opposites built RIM into a world-beater and how they lost it. This is first-class reporting that reads like a juicy novel, with one amazing story after another. A terrific book.” ―Howard Green, author of Banking on America
“Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley… With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario… Expertly told by acclaimed journalists, McNish and Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.”
―Financial Times
“Unflinching” ―The Daily Beast
"The simple story is that BlackBerry was rendered irrelevant by the iPhone. But the story that the authors, Jacquie McNish and Sean Silcoff, tell in Losing the Signal ― our choice for the best book of 2015 on business narratives ― is more complicated." - Strategy and Business
“[McNish and Silcoff have] produced a tragedy worthy of Shakespeare's attention... So even as you read, with a kind of shiver of schadenfreude, about BlackBerry's vicissitudes, there's plenty of food for thought here about what this means on a much broader stage.” ―Yahoo! Finance
“In Losing the Signal, McNish and Silcoff authoritatively chronicle the missteps that abetted BlackBerry's fall... It's one helluva story.” ―Toronto Star
“LOSING THE SIGNAL [is] a saga of digital entrepreneurs who saw the future and made it happen... This fascinating story will hold your attention even though you know what's coming.” ―The Washington Post
About the Author
Jacquie McNish is a senior writer with the Globe and Mail and before that the Wall Street Journal. She has won seven National Newspaper Awards and is the author of three bestselling books, two of which won the National Business Book award. She lives in Toronto with her husband and two sons.
Sean Silcoff is a business writer with the Globe and Mail and before that the National Post and Canadian Business magazine. He is a two-time National Newspaper Award winner. He lives near Ottawa with his wife and three children.
Most helpful customer reviews
18 of 18 people found the following review helpful.
An amazingly good story, well told
By Tech Historian
The rise and fall of RIM.
RIM rode technology disruption and created a company with $20 billion/year in revenue only to see it disappear by being disrupted themselves.
Lots of lessons here.
1) Even though the CEOs were reading the "Innovators Dilemma" they still had little perspective on how rapid disruption would happen to them. And even less of an understanding what to do about it. (The attempt to integrate the QNX software into existing products is a cautionary tale of technical debt, refactoring and plain bad engineering management.) The iPhone in 2007 should have been a wake-up call to both CEOs. Yet they both fell prey to the classic "disruption always looks like a toy to the incumbents" mistake.
2) The company grew past the management skills of the founders. The insular nature of the founders, the Canadian entrepreneurial ecosystem, founder hubris and a feckless board ended any potential of a positive intervention. It took a complete meltdown to get the board to act.
3) Mike Lazaridis, the technical CEO, fell prey to the "shiny object" syndrome. He discovered new technology (QNX) that he thought obsoleted the current software that drove the Blackberry handsets (Java). But instead of figuring out how to finesse the transition, he literally abandoned the existing development team (and revenue). A great example of how not to manage a technology transition.
3) Dealing with major platform disruption usually takes radical structural changes, not new product features. The story unfolds as a slow motion car crash as the CEOs waited, way, way too long to recognize, let alone deal with it. There's a reason that turnaround CEO's downsize companies and focus on what's important. If you're the founder it's almost impossible to get rid of your favorite projects.
Only quibble others have noted. The book barely mentions the changes Heins made, and almost nothing about Chens strategy.
A great business book.
40 of 45 people found the following review helpful.
RIM Insider LOVES this truly Shakesperian account of RIM
By Anna
I was sentimental after burning through "Losing the Signal" the newest installment on the rise and fall of BlackBerry. I will say it is the most accurate portrayal of the way things were at the company and despite lots of financial chops, it doesn't focus solely a-la-MBA-method on what was happening at the company and in the market.
Its nice to read an account that talks about the people, what they did and how they worked to take a company to the stratosphere. Its been too commonplace in recent years to be the butt jokes delivered by people that never aimed as high as many at RIM did every day. Armchair business quarter backs that never would have survived a week opine on how "stupid" everyone must have been to not see the writing on the walls. I'm proud and fortunate to have been part of the company. I hope that many people read this book and view the story as a human story of triumph and failure - but human always.
5 of 5 people found the following review helpful.
One of the best business books in recent memory
By J. Nguyen
This is a very well done book. Reading the title I was a little worried that it would just be the superficial take that most articles over the past few years have taken, but it actually is much more nuanced than that.
You can tell that the authors did a lot of research, and what you really have is the full story of how RIM was founded up until its current diminished state. I learned a lot about the company's history and about Lazaridis and Balsillie that I didn't know before. I actually have a lot more respect for them now, and I found myself wondering often "what the hell would I have done in this situation?"
This book is also well written with a good narrative, so it is very readable. It reminds me a little bit of Barbarians at the Gate. Didn't feel like a slog to get through, and it was compelling to really feel behind the scenes at the company when they were undergoing a difficult time.
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