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A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World, by Kraig Kleeman
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"Separate yourself from your competition and create a personal brand that matters. Kraig Kleeman and his new book A Winning Brand will show you how."
- Brian Tracy, Professional Speaker and Best Selling Author
The world is getting more crowded, so it’s critical to know how to effectively position yourself to stand apart from and above everyone else. Kraig Kleeman has the strategies to help you to build a loyal following, be seen as the expert in your field, earn more customers, get more referrals, gain increased visibility, and establish a reputation of being the best in the business. You have control over crafting your story and defining yourself for the world.
In this book, you'll find:
If you want to explode your business and define yourself in today's marketplace building and winning person brand is essential.
- Sales Rank: #92365 in Books
- Published on: 2017-02-06
- Original language: English
- Dimensions: 8.00" h x .43" w x 5.00" l,
- Binding: Paperback
- 190 pages
Review
"Separate yourself from your competition and create a personal brand that matters. Kraig Kleeman and his new book A Winning Brand will show you how."
-Brian Tracy, Professional Speaker and Bestselling Author
"It's possible - and absolute necessary - to create a thriving personal brand from scratch. Kraig Kleeman and A Winning Brand should be your guide to do just that."
-Max Altschuler, CEO, Sales Hacker Inc.
"If you have a burning desire to show the world your unique strengths, Kraig Kleeman's 'A Winning Brand' is the handbook you've been looking for... and Kraig Kleeman is THE person you need to listen to."
-Gerhard Gschwandtner, CEO, SellingPower
"Kraig Kleeman has already established himself as the king of personal branding. If you want to be known for what you do best, I highly recommend following Kraig's tips and tactics to build a winning brand. You won't regret it!"
-Karry Kleeman, Chief Revenue Officer of SpringCM
"If there is one person on the face of this very small planet who knows how to build a personal brand it is Kraig Kleeman. I am a huge fan of his first book The Must React System and his latest book A Winning Brand, while on a very diverse topic, is just as thought provoking. �I recommend both highly."�
-Trish Bertuzzi, Author of The Sales Development Playbook, CEO of The Bridge Group, Inc. and Inside Sales Evangelist
"In the busy world we live in, it's more important than ever to create a brand that sets you apart from your competition. A Winning Brand is what every professional and entrepreneur needs."
-Randall LaVeau, Marketing Practice Lead, Sales Benchmark Index
"In today's fast paced digital world developing your personal brand is equal to developing your professional brand. In many cases, they will overlap.
Kraig's knowledge and insights help you navigate this landscape. �Whether you are a seasoned professional or just getting started this book will provide you the right insights and exercises to make sure you are always on top of your game."
-Richard Harris, Founder of The Harris Consulting Group
"The digital world has given you the power to create a thriving personal brand from scratch. Kraig Kleeman and A Winning Brand should be your road map to do just that."
-Stacy Tuschl, Entrepreneur, #1 International Bestselling Author, Host of the top rated podcast on iTunes She's Building Her Empire
"You may miss the point when it comes to building your brand. You likely chase opportunities instead of attracting them, wander obscurely through the marketplace, and question why you've missed another sales target.
Kraig Kleeman wrote this book to shed light. He describes how to shape 'A Winning Brand' so you can level up your game and move the needle. If you don't yet believe in yourself, rest assured Kraig does. This book will pull you along a path that goes up and to the right."
-Ralph Barsi, Leading Global Sales Development at ServiceNow
"Kraig Kleeman is a living legend in sales. �Kraig's contribution to sales and sales development parallels greats like Zig Ziglar, Geoffrey Moore and Neil Rackham. �In today's selling environment, it's imperative that you create a winning brand - Kraig will help you do just that!" �
-Chad Burmeister, Sr. Director, WW Sales Development, RingCentral
"I've known Kraig Kleeman for over 35 years and know that when you hear he is releasing a book, you sit up and listen. The man has influenced millions around the globe and now he's sharing how you can do the same by building your own brand."
-Dr. Kevin Noe, Founder and Business Executive
"A winning brand is essential for success in today's competition for attention. �Learn the winning principals that the "World's Greatest Cold-Caller", Kraig Kleeman uses to differentiate, be unique, add-value and above all, be memorable."
-Danny Hughes, Advisor, Author, Advocate & Social Entrepreneur
Most helpful customer reviews
3 of 3 people found the following review helpful.
Personal Branding Guidebook!
By Charles C. Andrews
This is an ideal book for the entrepreneur, corporate career fast tracker, independent contractor or business owner looking to distinguish themselves in a highly competitive world. It causes one to take a self examination of how the world sees you and how you want to be seen. It is not just a book for "sales" professionals - it is a book for growth professionals. This has the power of Reis & Trout's "Positioning" at the personal level.
2 of 2 people found the following review helpful.
Easy Informative and Instructional Information that Motivates Everyone to develop their Personal Brand
By Andrew Mowery
This book came into my life at the exact right time, and is helping me focus on building my own personal brand. Kraig takes you through a step-by-step process to help you focus on how to apply your gifts and talents that make you best-in-class. He then helps you find the right way to create a memorable slogan to use with the promotion of your brand. All by having your fill out answers to structured questions at the end of each chapter.
But, more than just the coaching to help you achieve this goal, he also goes through the mechanics of how to set up social media accounts and use them. You can even follow his easy-to-follow instructions on how to create your own website. That's truly the whole package.
And, while it may sound intimidating to even consider being the best in the world at something, the reality is that we all have something that we do very well, and perhaps better than anyone else. It's just a matter of putting it into the correct context to elevate it into a niche that makes your expertise valuable to others.
And, even the most nervous technophobe will be able to follow the instructions on how to set up accounts on Facebook, Twitter, Instagram, and other social media sites. But, the real technical value of this book is how Kraig explains how to find a domain appropriate for your brand, how to purchase it, and how to set up your own website for blogging or even eCommerce. He makes it so easy, you really can't make any excuses.
Kraig is someone who has taken a career that was rooted in old-school technology and sales, and leaped into the 21st Century digital world to have even greater success. His book helps everyone who has a reason to have a resume and LinkedIn account take the next step to present to future employers, business associates, partners, and even customers, a clear and concise memorable branding that will make them more valuable to whomever they work with or for.
I bought the book on Friday, finished it on Sunday, and just bought my domain on Tuesday matching my Twitter and Facebook account names. I hope to be publishing on my blog tomorrow.
3 of 3 people found the following review helpful.
Don't try to be like everyone else. This world only has one you...
By Tim Rulo
There are so many words of wisdom in this easy read book on how to kickstart your path to success. This is an excellent and Intuitive manual on how to restart your life.
Don't try to be like everyone else. This world only has one you, find out who you are and proclaim it from the rooftops. You will be surprised at who shows up to cheer you on.
Starting tomorrow, I am going to find my brand and let the world know who that is.
Thank you Kraig Kleeman for the new direction.
Tim Rulo
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