Ebook Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work, by John J. Campbell
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Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work, by John J. Campbell
Ebook Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work, by John J. Campbell
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The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.
This second edition represents a significant expansion upon the original, with over 40 additional pages, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.
Topics covered in the book include:
Each function-specific chapter explains:
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
- Sales Rank: #132981 in Books
- Brand: Brand: Pharmaceutical Institute
- Published on: 2008-06-01
- Original language: English
- Number of items: 1
- Dimensions: 1.03" h x 6.97" w x 9.23" l, 2.07 pounds
- Binding: Hardcover
- 311 pages
- Used Book in Good Condition
Review
I saw Understanding Pharma and immediately made it part of our sales force training program. Our sales reps come from a variety of career backgrounds, mostly non-pharma. With this resource, I am now confident that our representatives will have a broader understanding of how the industry works. --Vice President of Sales at a leading pharmaceutical company
This is a great resource. The Pharmaceutical Institute has done an excellent job putting together such a comprehensive guide one that does not exist elsewhere in the marketplace. I wish I had this kind of resource when I started out in the industry 20 years ago. --Head, Business & Commercial Analysis at a midsize biotech company
Understanding Pharma has been an important training tool for our employees. After reading the book and taking the e-courses available from the Pharmaceutical Institute, I knew that to be successful, we needed to make this offering available to our entire company. --Senior Director of Sales Training at a midsize pharmaceutical company
About the Author
John Campbell founded Campbell Alliance in 1997 using his extensive experience in the pharmaceutical, contract research, and information technology segments of the healthcare industry. Today, the company is the premier provider of management consulting services to the pharmaceutical and biotech industries. Prior to founding Campbell Alliance, Mr. Campbell was a director for GlaxoWellcome and the Vice President of Business Development for a US subsidiary. Mr. Campbell earned an MBA from William & Mary in Williamsburg, Virginia, and received his BBA, summa cum laude, from Pace University in New York. He is also the author of Lingua Pharma, the definitive glossary of industry terms.
Most helpful customer reviews
3 of 4 people found the following review helpful.
Comprehensive intro
By Ju Lu
The content is comprehensive and balanced, a very good intro for people who are interested in the pharma business but without any background in it. I took one star off because of the high price.
2 of 2 people found the following review helpful.
Well worth the money
By Kindle Customer
Having working as an employee of multiple Pharma companies, and as a director of consulting for Pharma and Biotech companies, I believe this book provides a great overview of the industry. Believe it should be priced a little lower though.
2 of 2 people found the following review helpful.
Five Stars
By Tammy
This is a great book for anyone getting into Pharma.
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